Main Paper livezwe kwi-elEconomicista, ivenkile yeendaba yezemali ehamba phambili eSpain
Kutshanje, <
Makhe sibone ukuba ixelwa njani.
Ibali Main Paper ( MP ) ngumzekelo wophuhliso lwevenkile encinci yasesitalatweni ibe yinkampani enkulu kwishishini lezinto zokubhala eofisini, kwaye ikwabonelela ngetemplate koosomashishini baseTshayina bamanye amazwe yokuphuhlisa ishishini labo.
I-Economist ibika ukuba MP ekuqaleni yayimele igama elithi “Multi Precio,” igama eliqhelekileyo elinikwa iivenkile ezincinci, ezilawulwa ngamaTshayina ezingama-100 yen. Ingcinga yeli gama yaqala ngo-2006, xa uChen Lian wabuyela eSpain emva kokufunda ubunjineli eJamani. Wayengafuni ukuzuza ilifa levenkile encinci kayise exabisa iidola ezili-100 eBarrio Pilar eMadrid, kodwa endaweni yoko wathenga ilori waza waqesha indawo yokugcina impahla ukuze azame ukuthengisa ngobuninzi. Ekuqaleni, wazama amanye amashishini, njengee-phone booths (Locutorio) kunye nezixhobo ze-elektroniki, kodwa azizange ziphumelele. Okwangoku, indawo yokugcina impahla encinci yakhula, iqesha abasebenzi abaninzi kwaye ithumela iimveliso ezivela eTshayina kwiikhonteyina ukuze zisasazwe.
Ngelixa ethengisa imitshayelo, impahla kunye neemveliso zokucoca, uChen Lian waphawula ukuba iivenkile zokutya azizange zinike ngqalelo yaneleyo kwiimveliso zokubhala waza wabona ithuba lokwenza uphawu lwakhe. Ngoko ke watshintsha intsingiselo yegama elithi MP ukusuka kwi-“Multi Precio” ukuya kwi-“Madrid Papel” waza wasebenzisa ifilosofi kayise kuyilo lweemveliso zakhe, ephepha ukuxinana kunye nomfanekiso ongekho semgangathweni oqhelekileyo kwiivenkile zokutya waza wagxila kumgangatho kunye nenkangeleko, nokuba kuthetha inzuzo encinci. Ingqwalasela yayikumgangatho kunye nenkangeleko, nangona oku kuthetha inzuzo encinci.
Ekuhambeni kwexesha, MP yalawula ivenkile yokutya yaseTshayina, ithatha i-90% yeshishini layo. Emva koko MP yafudukela kwimarike enkulu yokusasaza, isebenza nabathengi abafana ne-U-EroskikwayeICarrefour, kwaye ngo-2011 kwaqalwa ishishini lokuthumela ngaphandle elikhoyo ngoku kumazwe angaphezu kwama-40.
Ukwanda kwelizwe kukhokelele ekubeni igama MP liphinde libe Main Paper , umbuso wezinto zokubhala eofisini. Ishishini lakhe likhulu ngokwaneleyo ukufikelela kwizivumelwano zokuthengisa kunye neebhrendi zehlabathi ezifanaCoca Cola, iqela lebhola ekhatywayo lesizwe laseSpain, kunyeI-Netflixuthotho olufana neStranger Things, House of Paper, kunye neThe Squid Game.
Ikhathalogu Main Paper iquka izinto ezingaphezu kwama-5,000 ukusukaiipensele, iimpawukunye neepeyinti kwiincwadi zamanqaku, izicwangciso kunye neekhalenda phantsi kweempawu ezine. Eyona yaziwa kakhulu, MP , igxile kwiizinto zokubhala, izixhobo zokubhala, izixhobo zokulungisa,izinto zedesikakwayeimisebenzi yezandla; Iipeyinti Artixigxile kwiimveliso zobugcisa; Sampack igxile kwiiingxowa zomqolokwayeiibhokisi zezinto zokubhalakwaye Cervantes ugxileiincwadi zamanqakuiincwadana kunye neencwadana.
Icebo lokufumana iimveliso Main Paper lidibanisa ukuthengwa kweemveliso ezivela kumazwe ahlukeneyo kunye nokupakishwa kokugqibela kwimizi-mveliso yayo, kunye neemveliso zayo ezingaphezulu kwama-40% ezivela eYurophu kunye nama-20% ezenziwe eSpain.
Icebo lokufumana iimveliso Main Paper lidibanisa ukuthengwa kweemveliso ezivela kumazwe ahlukeneyo kunye nokupakishwa kokugqibela kwimizi-mveliso yayo, kunye neemveliso zayo ezingaphezulu kwama-40% ezivela eYurophu kunye nama-20% ezenziwe eSpain.
Ukuze kuxhaswe ukwandiswa kweshishini, inkampani ikwaqhubele phambili ngokwezinto ezifunekayo, ukusuka kwindawo encinci yokugcina impahla ukuya kwiziko lezinto ezifunekayo elingama-20,000 m2 elikwidolophu yaseSeseña, eToledo, elibonisa umoya wenkampani wokuvelisa izinto ezintsha nowamazwe ngamazwe. Eli ziko liqeshe abantu abangaphezu kwe-150 abavela eTshayina, eSpain nakwamanye amazwe angaphezu kwama-20.
Iziko lezothutho likwanendawo yokubonisa engama-300 square-meter ebonisa uluhlu olupheleleyo lweemveliso zenkampani ngendlela ekhangayo neyobungcali, ngokuhambelana nokuzibophelela komsunguli uChen Lian ekugxileni kudidi lweevenkile zokutya. Enyanisweni, Main Paper ibineqela leentengiso ezibonakalayo emva kokuthengisa ukususela kwiminyaka emihlanu eyadlulayo, lityelela iivenkile ezithengisa iimveliso zalo ukuze lifundise abanini bevenkile indlela yokuzibonisa ngokuchanekileyo, ngokulandelelana kwazo, kunye nokusebenzisa ifomathi yokubonisa ekhoneni efana naleyo isetyenziswa ziimpawu ezithile zokutya neziselo kwiindlela zokusasaza zemveli.
Emva kokufikelela kwintengiso ye-100 yezigidi zeerandi ngo-2023 (i-80 yezigidi zeerandi kwimarike yaseSpain), injongo ephambili yeMain Main Paper kukugcina izinga lokukhula le-20% kwimarike yamazwe ngamazwe kunye ne-10% kwimarike yasekhaya, kugxilwe kakhulu ekwandiseni kwiindlela zokusasaza ngaphandle kwe-polyvalent.
Ixesha leposi: Agasti-15-2024










